Monday, March 26, 2007

Grand Hotel Corporate Ad


Grand Hotel is a family run concern with old-fashioned values. Its USP is that it is offers something very different from the usual chain-hotel feeling.

Think Pink, Wear Pink!

A Geeri Pai launches an exclusive collection of diamonds set in 'pink' or rose gold.

Navaratnas again!

The media in which this ad appeared played an important role in the way the creative developed. It was created for 'Jyothisharatnam' - an astrology magazine.

A wedding festival

A Geeri Pai offers eternal brilliance in the form of diamonds. Which is perfect for a celebration of eternal togetherness! The rest fell into place with the naming of the wedding jewellery fest as Suhaag. Incidentally, not long after this ad came out Orra released an ad which said 'Together for eternity'.

A Geeri Pai Vishu Ad

For a traditional occasion like Vishu it made sense to promote A Geeri Pai's fine Navaratna Collection.

A Geeri Pai Valentine's Day Ad

Corporate ad for A. Geeri Pai

A.Geeri Pai is one of the oldest diamond jewellers in Kerala. A fact that escapes many. It was our attempt to emphasise this.

Ad for dealers

Jive - A topical ad

The background for this ad was the cola controversy of 2004. The soft drink majors had all been accused of having pesticide content in their products. In Kerala there was the additional hoo-ha about the large quantities of ground-water being used by these bigwigs.