Taj enviroment day banner 2005

Art: Syam Purushothaman
Copy: Shailaja Prashanth

Kumarakom Lake Resort Presentation 2005

The pitch winning campaign for KLR.
Art: Syam Purushothaman
Copy: Shailaja Prashanth

Kumarakom Lake Resort Honeymoon Ad

Art: Praveen Raj
Copy: Shailaja Prashanth

Mather Long Copy Ad

Released to commemorate the historic Indo-Pak cricket match in Cochin.
Art: Syam Purushothaman
Copy: Shailaja Prashanth

Mather corporate campaign 2005

Art: Syam Purushothaman
Copy: Shailaja Prashanth

KLR Campaign 2001

KLR honeymoon ad 2002

Mather corporate campaign 2004 - 2005

Mather had employed the creative strategy of advertising for homes without showing buildings, a year before. The Work hard, Live Easy campaign took this a step further, and to great success.

Kumarakom Lake Resort

Grand Hotel Corporate Ad

Grand Hotel is a family run concern with old-fashioned values. Its USP is that it is offers something very different from the usual chain-hotel feeling.

Think Pink, Wear Pink!

A Geeri Pai launches an exclusive collection of diamonds set in 'pink' or rose gold.

Navaratnas again!

The media in which this ad appeared played an important role in the way the creative developed. It was created for 'Jyothisharatnam' - an astrology magazine.

A wedding festival

A Geeri Pai offers eternal brilliance in the form of diamonds. Which is perfect for a celebration of eternal togetherness! The rest fell into place with the naming of the wedding jewellery fest as Suhaag. Incidentally, not long after this ad came out Orra released an ad which said 'Together for eternity'.

A Geeri Pai Vishu Ad

For a traditional occasion like Vishu it made sense to promote A Geeri Pai's fine Navaratna Collection.

A Geeri Pai Valentine's Day Ad

Corporate ad for A. Geeri Pai

A.Geeri Pai is one of the oldest diamond jewellers in Kerala. A fact that escapes many. It was our attempt to emphasise this.

Ad for dealers

JIVE has a range of fruit based products which have no additives. Completely healthy, in fact. For dealers' profits too!

Jive - A topical ad

The background for this ad was the cola controversy of 2004. The soft drink majors had all been accused of having pesticide content in their products. In Kerala there was the additional hoo-ha about the large quantities of ground-water being used by these bigwigs.

IDENTITI - An introduction

Identiti was established in 1999. Initially, the Cochin based agency had tie-ups with SSC&B and Lowe. But over the years, identiti grew in strength and stood on its own feet. Today, it is acknowledged as one of Kerala’s most creative agencies. In the tough Kerala market, identiti has earned a reputation for work that is consistent in quality – and more importantly, that works for the brands it handles. Success came with the creation of the Mather brand – an identity that identiti created from scratch.